Beginning hand embroidery
Sarah Mitchell
“I’ve sewn for years, but this is the first collection where every mark is made slowly, by hand.”
Meet SarahA new kind of marketplace
Somewhere
to begin.
A curated place for people making something new—and for the people who want to find them early.
Made by people
still figuring it out.
01 Our reason
You don’t have to be new to making.
You just have to be new to something.
Maybe you’ve sewn for ten years but just started hand embroidery. Maybe you’ve always painted and now you’re learning sculpture.
We think there’s something wonderful about the stage where you’re still figuring it out. That’s Smallfolk.
People are the story
Meet the makers
Beginning ceramics
Tom Avery
After years behind a desk, Tom is learning to make useful things from clay.
Meet Tom
Beginning sculpture
Mia Park
A painter for twenty years, Mia has picked up a chisel for the first time.
Meet MiaSample makers shown for design purposes.
Small batches, first collections
From the collection
Sample products and prices shown for design purposes.
02 Find your way in
What are you
beginning?
Wander by practice, not perfection. Find the people trying a new material, technique or way of making.
The journal
Smallfolk stories
In the studio · 8 min read
100 paintings later, Mia tried sculpture
The strange, thrilling discomfort of becoming a beginner again.
First collection · 5 min read
The first thing Tom ever sold
Learning out loud · 6 min read
Sarah’s slowest collection yet
Founding Folk · 2026
Help us begin.
We’re looking for the first ten makers to shape Smallfolk with us. You don’t need a perfect studio, a huge following, or years of experience. You just need something new you’re ready to share.
Tell us what you’re beginning